

The brand’s blog post formula is one of the best of its kind, breaking down all the essential marketing ins and outs for its readers. You know the name, and you probably know the game - HubSpot markets software products for sales, inbound marketing and customer service. So, here are 5 companies getting the job done. With these figures in mind, it’s clear that B2B marketers who aren’t running strong LinkedIn content promotion are leaving qualified leads on the table.

310 million LinkedIn users are active monthly.45% of people who read LinkedIn articles are managers, directors, VPs or C-suite.850 million accounts have been set up on Linkedin.94% of B2B marketers say LinkedIn is their best distribution channel.More than 50% of all B2B social traffic comes from LinkedIn.Marketers see up to 2x higher conversion rates on Linkedin.Here are some reasons LinkedIn is fundamental to B2B content marketing success.
